Elon Musk’s Cybertruck, a distinctive-looking truck made entirely of angles and unpainted stainless steel, aims to rethink the conventional American pickup.
Now, with the truck set to be unveiled by the end of the year, the coming months will see whether he can carry out his vision and deliver the company’s first new passenger vehicle in more than three years.
Bringing the Cybertruck to market has already been difficult, with years of delays caused by design revisions, cost overruns, and pandemic uncertainty. The latest surprise came on Monday, when Tesla announced that Zach Kirkhorn, the company’s CFO who was instrumental in keeping expenses under control, had stepped down.
Elon Musk describes Tesla’s Cybertruck as its “best product ever
With a triangular appearance and the promise of a bulletproof body, the electric truck was supposed to break the mold of a standard pickup. Some industry observers are concerned that the vehicle’s unusual look would have limited appeal to purchasers and that the expenditures of starting production will harm profitability at a time when margins are already under pressure.
Investors believe the truck will be worth the wait and will breathe new life into the Tesla brand, which has an older product lineup than many of its competitors.
“The Cybertruck is so different, it’ll jazz up the entire franchise,” said Gary Black, managing partner of the Future Fund, a Tesla investor.
For years, Musk has been promoting the truck. He has referred to it as the company’s “best product ever,” and has marketed it as a “badass, futuristic armored personnel carrier” that speeds like a sports car and is jam-packed with innovative technologies.